以“异曲”之妙突围海南旅游“同工”之境
——论海南旅游景区同质化对策
作者：宋瑞国 指导教师：司婷婷教授
(海南师范大学继续教育学院)
摘要：在打造国际旅游消费中心的时代背景下，当前海南旅游景
区存在的不合理开发、破坏环境、服务参差不齐，旅游产品结构单一，
同质化竞争，吸引力不足等问题亟待解决。本文仅以旅游景区为例，
浅谈以“异曲”之妙突围海南旅游“同工”之境的对策，谨此抛砖引
玉，各抒己见，共同携手推进海南旅游稳步向前迈进，建功海南自贸
港建设。
关键词：旅游景区 同质化、旅游开发、差异化
Abstract:In the context of building an international
tourism consumption center, the problems of unreasonable
development, resource waste, environmental damage, single
tourism products, homogeneous competition, and insufficient
market attractiveness in Hainan's current tourism development
urgently need to be solved. This article only takes tourist
attractions as an example to discuss the strategies for
breaking through the "same industry" of Hainan tourism with the
beauty of "different curves". With this as a starting point,
we express our own opinions and work together to promote the
